The Role of English in the Shaping of Polish Marketing Discourse

The aim of this article is to show the influence academic and professional marketing English on Polish discourse. In view Poland’s transformative role in communist Europe, paper can be regarded as a pilot study for discussion phenomenon addressed context experience other post-socialist nations. analysis adaptation borrowings was based numerous documents, participant observations interviews. Critical Discourse Analysis with qualitative methods main methodological approach. shows that discourse linguistic-cognitive hybrid Western cultures. For hybrid, has become both trigger marker, well carrier power ideology. Terminological from were much needed, but many situations there conceptual or linguistic problems their adaptation.